The Power of Promotion: Online Marketing For Toastmasters Club Growth – 2nd Edition – E-book

$9.00

Dipping club numbers can throw a real wrench in the works for any Toastmasters group. But Rae Stonehouse, a Toastmaster for over 30 years and a past District Governor, has seen this all before with his Kelowna Flying Solo Toastmasters. In “The Power of Promotion! On-line Marketing For Toastmasters Club Growth 2nd Edition,” Rae offers a roadmap to keep the club buzzing with new members. He knows the deal—members will come and go, and staying strong means keeping the door swinging with fresh faces.

Now, with the world all tangled up in social media, Rae’s all about using these tools to not just chat but to actually get stuff done for your club. His book isn’t just about posting and liking; it’s a no-fluff guide to making social media work for you without it becoming your nine-to-five. He dishes on how to make your club the talk of the town and get people not just clicking but walking through the door. The 2023 update means you’re getting the freshest tips, no expired strategies here, just straight talk on turning likes into handshakes at your next meeting.

Description

 

 

The Power of Promotion: Online Marketing For Toastmasters Club Growth - 2nd Edition by Rae A. Stonehouse DTMThe Power of Promotion: Online Marketing For Toastmasters Club Growth – 2nd Edition – E-book

For many Toastmasters Clubs, one of the biggest challenges in running a successful and productive club is maintaining a constant flow of visitors to attend and join you and your fellow Toastmasters as a member. Members come and members go. Life happens! Your Club membership can quickly change from a healthy charter-strength club to one in danger of losing its Charter.

Veteran Toastmaster of three decades, Rae Stonehouse DTM (Distinguished Toastmaster), PDG (Past District Governor, District 21) has witnessed the cycle several times with his own club Kelowna Flying Solo Toastmasters.

Toastmasters are social!

Toastmasters are social, after-all we are striving to hone our communication skills. Then along comes social media and on-line tools that can increase not only our reach but our productivity.

Social media is here to stay!

Social media is here to stay, at least until the next “big thing” comes along. Keeping up with what’s new, what’s hot and what’s not could easily turn into a full-time job. And it has for many people as they have created a new career as Social Media Managers.

The Power of Promotion! On-line Marketing For Toastmasters Club Growth 2nd Edition, by Rae Stonehouse flattens the learning curve for anyone who wants to maximize their time spent on-line, without turning it into a full-time job.

Rae believes that Toastmasters clubs should be run like businesses and social media platforms provide promotional and marketing opportunities that can help spread the word about one of the world’s best kept secrets… Toastmasters.

In this easy-to-read, how-to manual, Rae shares his experience with using social media to draw attention to his Toastmasters club and to convert visitors to social media properties to actually visit his club and to join. Sometimes it has worked … sometimes not!

This edition has been updated for 2023.

What readers were saying about the 1st Edition (originally posted on Amazon):

5.0 out of 5 stars Great resource for your Toastmasters club

Reviewed in the United States on November 27, 2017

Verified Purchase

This was exactly what I was looking for! I’ve just started helping with our club website and will be taking over as VP of Public Relations after the first of the year. Mr Stonehouse has managed to put together information on all of the major online resources along with his assessment of their usefulness along with tips and instructions on their use. What an amazing effort and he is certainly to be commended and thanked.

I will be referring back to this volume as I continue to plan and implement many of the suggestions in this book.

Anything online seems to be constantly changing and I noticed one or two very minor differences between what’s in the book and what’s online. That’s not important though, because in my opinion the value of Rae’s work here isn’t in providing step-by-step instructions but in his explanations of how he’s used these resources to help grow his club.

I’ve already put some of these suggestions to work. I put an announcement of our clubs upcoming open house on Eventbrite. Thanks!

 

 

 

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